Involve the community whose problem you’re addressing!

Ramesh Prabhu is an Indian entrepreneur running a SocioEnvio Solutions social enterprise in India. Their aim is to adress the problem of air-pollution caused by numerous auto rickshaws in India. Since new technological solutions are not always cheap and the drivers are very dependent on their minor daily income this challenge took a different approach. Addressing the problem from the drivers perspective and offering a financial solution that enables a potential earnings increase and involving the community into encouraging the change seems to be the winning strategy.

Watch the interview by Re:presenters Matthew Pike, MaĆ­ra Rahme & Zuhayra Nordien

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Vanja Bajc
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